Social Media Communications

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 I recently listened to the "Social Media and Communication" episode of the "Online Marketing Made Easy" podcast, which discusses the impact of social media on communication and marketing. This podcast is highly relevant to our discussions in class about the impact of social media on interpersonal communication and relationships.

The podcast featured several experts who shared their experiences and insights on the role of social media in communication. For instance, social media strategist Amy Porterfield discussed the importance of creating engaging and authentic content on social media to build trust and connection with the audience. This aligns with our class discussions about the impact of social media on self-disclosure and impression management.

Another expert, marketing expert Mari Smith, discussed the use of social media to foster meaningful conversations and relationships with customers. This relates to our class discussions about the impact of social media on communication channels and the use of social media in customer relationship management.

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Furthermore, the podcast discussed the challenges of managing social media communication, including responding to negative feedback and managing online reputation. This aligns with our class discussions on the impact of social media on conflict management and the strategies to deal with online negativity.

Overall, the "Social Media and Communication" episode of Online Marketing Made Easy podcast provides valuable insights into the impact of social media on communication and marketing. It effectively connects with the concepts we have been discussing in class, and I highly recommend it to anyone interested in the intersection of social media and interpersonal communication.

References:

Online Marketing Made Easy. (2022, January 27). Social media and communication. [Audio podcast]. 

https://www.eofire.com/podcast/amy-porterfield-and-mari-smith-on-social-media-and-communication/

Parks, M. R., & Floyd, K. (1996). Making friends in cyberspace. Journal of Communication, 46(1), 80-97.


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